1. Understanding and Strategy

Before any development, a phase of deep understanding of Meliderm's values, vision and objectives was necessary. This included meetings with the Meliderm team to fully grasp their philosophy, their product range, and understand their target customer base. The goal was to determine how the website could not only reflect their brand identity but also attract and educate their target audience.

2. Web Design and Development

The website design had to reflect Meliderm: clean, professional and reflecting natural beauty. The user interface (UI) and user experience (UX) had to be designed for easy navigation, highlighting key products and essential information on their effectiveness, security and accessibility. The site had to be responsive, ensuring an optimal user experience on all devices.

3. SEO and Adapted Content

To achieve the objective of becoming the essential reference in Belgium, a tailor-made natural referencing (SEO) strategy was essential. This involved researching and integrating relevant keywords related to premium professional cosmetics, without compromising the quality of the content. The content had to be informative, engaging and aligned with Meliderm's vision, whilst being optimized for search engines to improve online visibility.